Sapro, the biggest wet wipe manufacturer of Turkey, has begun its operations in 1997 and transports its products which are manufactured in its integrated plant with production capacity of 120 million sheets daily in a closed area of 35.000 meter square and with a storage area for 10.000 pallets to more than 60 countries. Sapro exports approximately 75% of its production since the day of establishment and been in first place in wet wipe export by far and implements manufacturing activities to 1152 different trademarks. Company has been carrying out the export activities mostly to EU countries and implementing hourly shipments to each point of Turkey and Europe from its factory located in Silivri, Istanbul. Company has project development, Research-Development, chemical analysis, microbiology laboratory, entry control and graphic units in its own structure and 35 chemical engineers and 5 biologists are working in Research-Development center. Sapro Temizlik has become the only company producing its own raw material by producing nonwoven products in its plants since 2017.
According to Founding Partners and Board of Directors Co-Presidents Ceyhun Zincirkıran and Mehmet Gündoğdu, who have 30 years of experience in FMCG market, the most important factor in their success is to have a full grasp of private label product supply philosophy: “We hold the trademarks for them and present this consignation to our customers with the highest quality. Four important irreplaceable elements of private label products are quality, continuity, flexibility and speed. As Sapro, all of our investments are for presenting these four elements at the highest level. When we consider the fact that our growth in only domestic market being 31,2% last year and when we look at to private label trademarks with high standards of markets, it is honoring to know that 87 of each 100 products are the result of Sapro productions. When we look at the total market including the branded products, our market share in domestic market is 41%. We are still the first and only one company having BRC and IFS certificates in Turkey. Sapro is also in a special place in respect of both environmental sensitivity and sustainability with its FSC, PEFC and AISE quality certificates. We know that everything begins with respect first and we act accordingly. Since 2011, we have been awarded with Respect for Human Award each year in human resources area.”
Sapro Temizlik attracts attentions as a company putting many innovations into practice first in wet wipe category of which recognition and usage area have been gradually becoming widespread in the last 10 years. It presented innovations to market by providing all its product types in single packages for easy portability for consumers. Sapro Cleaning is the first company using interfold folding and in-line wetting systems in Turkey and directed its suppliers for the production of non-allergenic perfume for the first time in Turkey by cooperating with material and chemical manufacturers many years ago. Sapro brought together many products such as white soap, rose scented products, wet toilet papers, glass cleaning wipes with Turkish consumers for the first time and its R&D studies has been leading other wet wipe manufacturers in the sector.
“Sapro has become the only company producing its own raw material by producing nonwoven products in its plants since 2017.”
“We hold the trademarks for them and present this consignation to our customers with the highest quality.”
The number of different trademarks for which Sapro carries out the private label production: 1152